ST CLOUD, MN (February 19, 2020) –
This past holiday season, the Starbucks Foundation launched a giving campaign that mirrored their renewed commitment to creating a culture of warmth where customers can gather and connect. The foundation matched individual donations to eight global nonprofit partners, and Big Brothers Big Sisters of America was chosen as one of those partners.
In honor of this new national partnership, Big Brothers Big Sisters of Central Minnesota connected with local Starbucks locations and hosted recruitment activities at both the St. Cloud & Waite Park cafes. The coffee retailer even placed Big Brothers Big Sisters stickers on 1,000 of their cups to raise awareness of the need for mentors.
Big Brothers Big Sisters’ Community Engagement Manger, Shelby Hadley states, “We are impressed by Starbucks, the support from the Store Manager, Nina Nelson, and their team of baristas. Their continued partnership, on both a national and local level, is helping us to share our mission, recruit new mentors, and defend the potential of kids in our community.”
Big Brothers Big Sisters of Central Minnesota was notified earlier this week that they are the recipient of the 2019 Starbucks Holiday “Give Together” Campaign incentive, which will provide the mentoring agency with a $2,000 award.
Eve Hemby, Corporate Partnerships Manager of Big Brothers Big Sisters of America, states that the Central MN mentoring agency’s initiative in cultivating a partnership with Starbucks cafes in their community was “not only unique and thoughtful, but effective in supporting our goal to steward local markets through in-store connection.”
Currently, there are over 100 children in Central Minnesota that are waiting for a Big Brother, Big Sister, Big Couple, or Big Family. To learn more about becoming a friend to a child in need, call (320) 253-1616 or visit www.BigDefenders.org.